The ArtScience Museum in Singapore houses interactive exhibits in both the art and science disciplines. For this fictional project, I redesigned its identity and implemented the brand across various business and promotional materials.
A new brand identity that fuses the art and science aspects that the museum offers. A brand guideline book was designed to outline the proper usage, colours, fonts, imagery and tone of the new identity.
The logo design is based off of the Fibonacci spiral, which is prominent in both art and science. Using this as the grid, two larger circles converge - the brush stroke representing art and the perfect circle representing science. The connecting lines in between show the interaction between the two disciplines.