Dibs is a booking service that uses a pricing algorithm to provide dynamic pricing for boutique fitness classes. My role as a product designer was to create a seamless and simple booking experience. 

Since joining the Dibs team in January 2017, I have helped to rebrand the visual identity as well as redesign the desktop and mobile booking platforms.

old logo

redesigned logo

The Dibs team wanted a new logo that was friendlier, more approachable and conveyed the data driven nature of the company. The new logo takes advantage of the letterforms to visually create an endless loop of movement and data. 

brand colours

ICON SET